Here we bring information about how we collect and use our customers' personal data when they access our website. BRF S.A. will never sell its customers' data nor allow third parties to have access to their data without proper authorization, as explained in this policy.
WHO ARE WE?
BRF S.A. registered with Brazilian Business Register Number (CNPJ) 01.838.723/0001-27, is a Brazilian multinational company located in the city of São Paulo - SP, at Hungria Street, number 1.400, neighborhood Jardim Europa, ZIP code 01455-000.
The brands “BRF”, “BRASIL FOODS” and others related to the products and services referred to on our website are registered or pending registration by BRF S.A. or other companies in the group.
WHAT DATA DO WE COLLECT?
We collect technical data contained on the device and system used to access the website - date and time of access, IP number, device type and model, browser type and version, browser language.
We also obtain your personal and contact information - name, e-mail, telephone number, company, sector, subject - if you share this data with us through the website itself.
In addition to the information we access, our website also collects information about your browsing behavior on the website and your interaction with us through cookies (see below).
HOW DO WE COLLECT YOUR DATA?
Your personal and contact information is collected only when you contact us through the website or when you sign up to receive our informational and advertising material.
The other information is collected automatically through your access and navigation on our website, including through cookies (see below).
WHY DO WE USE YOUR DATA?
We collect your personal and contact information with the purpose of having your contact with us and establishing communication regarding your questions, as well as to offer you more information about our products, services and promotions in which you have shown interest. These data will be kept with us for as long as necessary to serve this purpose.
We also use this information for direct marketing purposes in cases where you freely expressed consent to receive advertising and informational material. You can stop receiving this information at any time by contacting us or using a specific link that is sent in every contact we have with you.
Data collected automatically through activities such as accessing, browsing, and interacting with us and our website will be used for the purpose of presenting a website customized according to the configurations and limitations of your system or device, with no storage for you, as well as to track your engagement and interest in our products, services, promotions, and campaigns. In the latter case, you will only be identified if you contact us by sending your identification and contact information using a specific form. Then, this information will be linked to the data collected through authorized and active cookies.
In addition, we keep your IP numbers, which identify your devices on the internet, along with the date, time, and duration of your access for 6 months, as required by the Marco Civil da Internet (Brazilian Law number 12.965/2014).
WHICH COOKIES ARE USED?
When you access our website, your computer receives some "cookies", that is, text files through which some information is collected and stored automatically by us and the companies that we work with.
Analysis: We use third-party cookies to analyze your behavior as a user of our website, so that we can identify underused links, navigation difficulties, unfriendly functions, among other problems for our customers' experience on our website - these cookies expire as defined by the responsible companies and we only have access to data without identification (ie anonymized), which is enough for our analysis.
Advertising: we use Lead / ID Tracking cookies to infer your preferences according to your navigation on our website, including pages accessed, websites where you came from and where you went to, as well as identifying numbers, so that we can understand the impact of our campaigns and monitor our audience's engagement - these cookies expire in a maximum of 3 months and may be linked to your personal identifiers the moment you contact us through the website.
Your browser can be configured to refuse to receive cookies and has functions to remove them at any time. Check the options and tools available in the respective menu.
HOW DO WE STORE YOUR DATA?
Your data will be safe on the cloud servers of our website, operated by companies located in Brazil and duly contracted by BRF S.A.
We take the necessary precautions to prevent data loss and leakage and control access to the information we have about you by using appropriate technical and management measures for the sensitivity of the information we control.
WHO ELSE HAS ACCESS TO YOUR DATA?
In addition to BRF SA itself and other companies in its economic group only to comply with the promotions and purchases made through our website and the offer of products and services of our brands, the following companies will have access to your data when you browse on our website:
Advertising and digital solutions company that operates and manages our website under our instructions.
Customer relationship management platforms through which we manage the interaction with our users.
Cookies - we use third-party cookies to analyze our website usage and advertising, as explained in more detail in this document’s specific topic.
WHAT ARE MY RIGHTS RELATED TO THE COLLECTION AND USE OF MY DATA?
BRF S.A. guarantees the following rights to users related to the collection and use of data on our website:
Confirmation of the processing of your personal data by BRF S.A.;
Access to data held by BRF S.A.;
Correction of any incomplete, inaccurate, or outdated data;
Blocking, elimination, or anonymization of unnecessary, excessive, or treated data that does not comply with the law;
Portability of your personal data to another company, upon express request, subject to our commercial and industrial secrets and official regulations on the subject;
Elimination, when required, of the personal data collected through your consent, in accordance with the related legislation;
Information about public and private entities with which your data was shared;
Information about the possibility of not providing your consent and about the consequences of the refusal, in cases where your data is collected and processed after consent; and
The revocation of your consent for the collection and processing of data in these same cases.
Your rights can be exercised directly through the website's options panel if you have an active registration, or by contacting us through the service channels listed below.
HOW CAN OUR PRIVACY PRACTICES BE CHANGED?
Our policies and practices regarding privacy and data protection are constantly reviewed and updated to conform to the highest national and international standards and can be changed at any time. Our privacy notices will be updated according to any changes, and their latest versions will be available on this page.
This policy was last updated on June 3, 2020.
HOW TO CONTACT US?
e-mail contact: firstname.lastname@example.org
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